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A Shift In Strategy: Ford Bets On Affordable Electric Trucks
Ford is changing its approach to electric vehicles.
After focusing heavily on premium models like the Mustang Mach-E and F-150 Lightning during the first wave of EV adoption, the company is now prioritizing affordability as the key to broader market success.
The first vehicle built on Ford's new low-cost EV platform is expected to be a midsize four-door electric pickup truck, with a target starting price of approximately $30,000.
For Ford, the project represents an effort to make electric vehicles accessible to a wider audience. For Detroit, it could help determine whether American automakers can remain competitive in the next phase of the global EV market.




































































































































































































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